BTL Marketing Executive Jobs
Job Description
BTL Marketing Executive Jobs in Real Estate – Bengaluru
About the Role
PROP SOLUTIONS4U is hiring a BTL Marketing & CRM professional in Bengaluru to drive lead generation and management strategy for its real estate business. This ₹30,000–₹70,000/month role focuses on building and executing below-the-line marketing and lead-nurturing campaigns that convert local market interest into qualified, sales-ready leads. It suits a marketer who thinks in campaigns and channels first, translating broader CRM strategy into the on-ground activity that fills the pipeline.
Key Responsibilities for BTL Marketing Executive Jobs in Real Estate
- Create and execute targeted lead generation strategies specific to the real estate market across BTL channels
- Monitor and analyze lead performance metrics, improving lead quality and conversion rates
- Establish and refine lead qualification criteria based on market trends and buyer personas
- Work closely with marketing, sales agents, and customer service teams on campaign alignment
- Continuously improve lead management processes using CRM tools and best practices
- Mentor junior staff and agents on lead management and communication best practices
- Track real estate market trends and competitor strategies to spot new lead opportunities
- Present lead generation results and strategy to senior leadership
Must-Have Skills
- Bachelor’s degree
- 5+ years in lead management or sales operations within real estate, including 2+ years in a senior capacity
- Strong analytical and problem-solving skills
- Proficiency with CRM and lead management software
Good-to-Have Skills for BTL Marketing Executive Jobs in Real Estate
- Experience managing multiple projects in a fast-paced environment
- Customer-centric communication style suited to real estate buyers
Compensation & Benefits
₹30,000–₹70,000 per month, general shift. Benefits include Provident Fund, paid leave and festival holidays, medical and personal accident insurance, maternity/paternity leave, and an annual Diwali bonus, plus performance-based rewards.
