Manager – Marketing

Job Description

Ways of Working: This role requires working from the office three days a week at the Bengaluru base location, with the remaining days worked remotely.

About Role:

This position will be part of the Swiggy Scenes Growth Marketing vertical — Scenes being Swiggy’s ticketing and live-events platform. This is a performance-first role: the mandate is acquisition and outcomes, not campaign execution for its own sake.

Key Responsibilities:

• Own and execute performance marketing strategy on Meta and Google to drive user acquisition and ticket sales across a live, fast-moving events calendar.
• Build a working understanding of consumer tech and app ecosystems — mapping user journeys from discovery through purchase to inform targeting and media strategy.
• Take an insight-driven approach to media planning; use AppsFlyer and other attribution tools to optimize budgets and improve media efficiency across concurrent events.
• Maintain current, hands-on expertise in, Meta Ads Platform, and  Google Ads algorithms programmatic channels.
• Improve Quality Scores through ad relevance, landing page quality, and other optimization levers.
• Own measurable KPIs — CAC, conversion rate, CTR — with clear accountability for outcomes.
• Drive creative optimization and A/B testing across ad sets and platforms to maximize efficiency.
• Report campaign results with funnel trends and projections, translating data into next steps.

Requirements:

• 3–5 years of experience in performance marketing, with deep, hands-on expertise on Meta (Facebook & Instagram) and Google Ads.
• Agency background preferred — exposure to a range of problem statements and budgets at scale — or a consumer tech/app-based platform background.
• Demonstrated ownership of campaigns and budgets independently, at scale — this is a performance marketing mandate, not a general digital marketing one.
• Strong analytical, stakeholder management, and communication skills; self-driven with a strong bias for action.
• Hands-on experience with Google and Meta Ads Manager and MMP platforms like AppsFlyer.
• Based in Bengaluru.